Apple Watch at London’s Selfridges

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We are all used to seeing Apple’s clean and minimal window displays with an array of their latest products and a playful but still technical edge. This latest offering from the creatives at Apple retains the playful nature of the Apple brand but presents a much bolder, brighter image. This is the first time a single product has been featured across all of the iconic windows.

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The large scale blooms appear to increase in size as they get nearer the window front, contrasting against a black backdrop and creating a strong sense of depth.

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The single product display per window is raised to sit in front of the centre of the large scale flowers. The variety of colours reflect the different watch strap colour ways.

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