Custommade

Custommade are a women’s fashion retailer, appealing to modern, cosmopolitan women looking for something simple and sophisticated. Their new store on Copenhagen’s Christian IX’s gade 5 is the first flagship store for the brand following on from their online store in 2014. The design represents the brand’s ethos using simple, high end materials to create a modern design. Custommade launched in 2002 and since then have become an internationally known fashion brand with more than 700 retailers in  30 countries.

Mirrored surfaces, parquet flooring and a traditional style building are contrasted by clean white walls, coloured lighting details and halo illuminated hanging rails. The muted colour palette and pale coral pink is present but not overbearing.  The space itself is open and light making it easy to shop and explore the latest collection.

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