F by French Connection

As we have seen, online and instore are becoming more and more integrated in the world of retail.  French Connection have opened a pop-up shop in Old Street Underground Station to enable commuters to pick up on-line purchases. The click and collect location maximises the use of the space by incorporating a selection of ‘essentials’, gifts and key new season pieces as well as footwear. The introduction of the ‘QuickFix’ service gives customers the opportunity to order before 1pm and pick up later that day.

In addition to the product display, window designs will feature local creative talents including photographers and graffiti artists which will keep the space changing in the short time it is there.

Transport hubs are becoming a popular target for retailers as they enable access to the commuting public who have not had chance to pop to the shops throughout the day. With the ever increasing need to get purchases as fast and as seamlessly as possible, perhaps this is something we may see more of in the future.


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