GF SMITH – The Collection

To launch their newest collection of 130 papers GF Smith hosted a series of pop-up previews around the country all happening at the same time.  The launch created a buzz on social media and guests walked away with not only the amazing book of papers but also a practical and attractive felt bag to keep it in.

Set up like a shop front made simply from square timber, the workshop style design enabled the banding to stand out and visitors formed a queue to get their copy of The Collection.

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