Havaianas Pop-Up

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Pop-up shops are nothing new. Infact, the design and impact of these mobile stores is noticeably more considered and effective than the days of upcylced materials and the view that ‘pop-up’ means cheap.

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In an competitive and constantly evolving market place, ‘roaming’ retail is a cost effective and exciting way to test different areas and new products while creating a buzz around their brand. The pop-up space itself acts as a lab to test a new concept, create awareness or simply introduce a product into a new area. This facilitates the ability to build brand advocates  as opposed to fully committing to a new store with all the necessary costs and associated risks.

Vintage style graphics symbolise the heritage of the brand while the interior and the shipping container itself present a modern and clean feel.

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