Honest Burger – Clean Brand Great Burger

Honest burger has launched a new restaurant in Oxford Circus, which is another great brand rollout for the burger specialists. With the brands bold racing green shop front and clean white raised letters, the shop visual presence is beautifully minimal (we especially loved the discreet building number). This is a great example of an ownable approach to the usual Americanised burger diner. The simplistic confident approach is rolled out through everything, using a quirky minimal infographic for the menu design mixed with the simple icons the whole experience is seamless.

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