Monocle Shop, Tokyo

With the growing success of Monocle shops globally, Tokyo sees its’ second shop open. Located in Yoyogi-uehara and in close vicinity to the popular Yoyogi Park the building also houses Monocle’s Tokyo Office and sister design company Winkreative.

The store is a single floor 24sqm space nestled in the existing concrete shell of the building. The bright modular units, simple product shelving and re-purposed suitcases really create impact and form tangible links with the magazines’ legacy of travel and cultural news. In a similar way to how Monocle’s journals are tailored to their readers, the store works concurrently within its environment. The shop embodies a spatial representation manifestation of a globally recognized magazine, creating stronger connections between brand and environment.
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