Draycot Stores

Branding & Retail

Building a new identity for a local convenience store

Working on the Chippenham Pit Stop project we were initially tasked with re-doing the adjoining convenience store. An injection of new local suppliers including bakers, butchers and artisan delights meant the store needed a unique identity. Situated just off the M4 the location is ideal for motorway travellers but also locals from the surrounding villages. The new branding was rolled out across bags, shelf edge labelling and uniforms as well as the interior. The store itself has become a destination in it’s own right.

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