The Gro Company

Retail

Considered zones and a playful architecture form a unique and ownable exhibition booth

Inspired by the shapes and soft colour palette of The Gro Company products we created a series of dynamic spaces and merchandise zones. Leading visitors on and around the booth the sightlines and customer flow were key factors. This maximised product placement and worked to draw people into the space and inspire conversations. Working on the project from initial planning and concept through to development and completion ensured the design best featured the individual products to create visual stand out as well as a highly functioning space

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