Bristol-based children’s clothing start-up, MIYO, were seeking a brand identity that would communicate the clean, minimal and classic feel of their products.

 Taking inspiration from Japanese culture and style, and moving away from the ‘babyish’ style that is so common in the market, we built a brand identity founded on the principles of simplicity, warmth and calm.

 The new brand identity was successfully rolled out across MIYO’s stationery and a design for their ecommerce platform which will launch in Summer 2018.


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