Saddleback Brand


Bringing the brand experience home

We have previously worked with Saddleback on a series of retail pop-ups and events for their myriad of elite cycling brands. This project was about creating an instore experience within their showroom for brand events, their annual house show and many other new product lines and launches throughout the year. Utilising elements of the flexible kit we had previously designed we were able to take the space a step further to incorporate high level bike displays and mid floor units. The look and feel was consistent with the premium look and feel in line with the brands on display while still remaining adaptable enough for new products and event changes.  




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