Surly

Retail

Translating a brand with a unique personality

Staying away from the polished look was a key feature of the Surly concept. A rustic, back to nature, true biking feel was key in representing the lifestyle brand. Using a variety of materials and textures, the space stands out amongst more slick looking competitors and enables the Surly personality to be communicated.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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