Top 3 E-commerce Sites

E-commerce is the fastest growing market in Europe, with sales reaching £44.97 billion in 2014. 17% of these sales were made on mobile devices, which saw an increase of 62% from 2013.

With the continuing increase in e-commerce sales, having a virtual shop-front to represent your brand, product or service is more important than ever. Here we select our top three sites that demonstrate great design, creativity and most importantly usability.

Bugaboo

Effortlessly stylish, Bugaboo is the online store of the Dutch mobility company producing innovative pushchairs. The site is minimal but effective in the way it flows. The product breakdown is a highlight; simple product shots, are teamed with interactive images and videos allowing complete user interaction.

Bellroy

As the brands online presence and outlet, Bellroy does this with class and efficiency. The simple homepage gives the user the chance to either buy or learn more about the products and explore the way they can work for you. Photography teamed with sketched illustrations throughout give the site a more personal feel.

Amphibiox by Geox

Amphibiox is a range of high performance waterproof products created by Geox. To demonstrate the technology and showcase the collection, Geox created a microsite to do just that. Although this isn’t directly an e-commerce site, it’s a great addition to generate brand loyalty.

A grid layout is used throughout the site, featuring videos, product images, text panels, technical breakdowns and plenty of chances to click through to their main site to purchase products. The addition of a parallax scroll and weather reading based on the users location increase the interaction.

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