Giving flooring its creative priority with FX Magazine

FX Magazine invited our Founder & Creative Director, Chris Gwyther, to explain why flooring should be given the creative priority that its volumetric size in a project demands…

With today’s interior schemes placing more and more emphasis on longevity and sustainability, one area of the specification process that has always been more likely to eschew ‘trends’ in favour of its longlasting and hard-wearing properties is flooring.

In any project, high-traffic areas demand materials that will meet the present needs of a space but which are also truly fit for the future. Given the large surface area involved with flooring, there is also a balance to be achieved between surfaces that provides a subtle aesthetic backdrop for the rest of the interior vision, or a surface that makes a deliberate and focal-point contribution to the overall visual impact.

In this special focus on flooring, we find out what fires the creative minds of a number of interiors professionals when it comes to flooring choices. We also cast an inquisitive eye over a varied selection of projects in which the floor plays a decisive role. All that, plus a round-up of some of the latest flooring products that really should be in the armoury of any designer or architect looking to put their best foot forward.

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Chris Gwyther, Founder & Creative Director

We look at flooring choices in terms of added value for acoustics for example, as well as to align sensorially with material values of warmth or coolness or as an impact aid on customer dwell time – whether a space promotes a feeling of cocooned intimacy for a longer dwell time or a harder, noisier feel to encourage faster through-traffic.

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