Better Food

Good, Better, Best. Evolving the store format of a leading organic, local and ethical food supplier.

Local ethical foodie heroes, Better Food, first set up their independent organic, local and ethical food business 30 years ago, starting out supplying veg boxes in the city. Better Food, now with over 100 people passionate about food, health, the planet and its customers, has now opened its fourth store - a new 3,000 sq ft combined retail outlet and café-deli on Bristol’s lively Gloucester Road – the UK’s longest road of independent stores.

In its brief, Better Food asked the Phoenix Wharf team to create a contemporary, cost-effective scheme that made use of the brand’s daffodil yellow and green identity in its colourway. Part of the brief was not to make the new design too upmarket or to risk alienating the business’s long-established core clientele - the business has a very strong community element and many local people in Bristol are proud to associate themselves with it, with a pronounced sense of ownership.

The new outlet needed to incorporate three main areas – a deli, refill area (where shoppers bring their own containers to access a whole range of ingredients) and a retail warehouse area, as well as back-of-house space, a staff room and washrooms.

Bristol, UK
Retail Store,Café
Interior Design, Brand Identity
Story Photography

Location
Category
Services
Photography

Concept

Our purpose at Better Food has always been to provide organic, local and ethical food and groceries for the local community and to help to drive and instigate change to build a better and fairer food system for all. Opening our 4th store in Bristol is an important step in this journey. We have enjoyed working closely with Phoenix Wharf and now have a fantastic looking new store. We were impressed by the time they spent understanding our needs and offering some innovative, original and unusual design solutions.
— Phil Haughton, Founder, Better Food

Realisation

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