Oricha
A Far Eastern fusion for Birmingham.
Phoenix Wharf have completed a first outlet for Oricha, a new bubble tea emporium, located on Birmingham’s Coronation Street.
The concept is a fusion of ancient tea-drinking culture and a contemporary treatment, as well as melding East and West, taking inspiration from China, Japan and specially Taiwan, as well as from British tea and coffee houses. This fusion reflects the background of the brand’s owners, one-time students-turned-entrepreneurs, who first met at Bristol University, before plotting their new venture.
The interior features the Oricha branding at large scale, including a fret-cut T Rex, backed by tiles featuring the Oricha crest in pale gold. Other features include digital menu screens, a digital promotional poster screen along with feature lighting and a floor-to-ceiling joinery unit.
Birmingham, UK
Restaurant
Interior Design
Gary Britton
Location
Category
Services
Photography
Concept
“It was great to work with the Phoenix Wharf team - they are very efficient and professional. Many customers told us that they like our shop’s design, which should be a great thank you to the team. We wish them all the best”
Realisation
![Oricha_Interior 03.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/418e8c91-d10c-4c84-bba3-40551201fdf0/Oricha_Interior+03.jpg)
![Oricha_Interior 02.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/1f8e46c0-4c74-4c3b-9bdf-700034d0bfdb/Oricha_Interior+02.jpg)
![Oricha_Interior 12.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/da90fd4d-5eb0-4533-8003-94f96733c368/Oricha_Interior+12.jpg)
![Oricha_Exterior 01.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/b0bfe8f9-4012-4c52-bb27-47693f32a44f/Oricha_Exterior+01.jpg)
![Oricha_Interior 08.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/ef82417e-f692-45de-aa45-b64f8a31ba10/Oricha_Interior+08.jpg)
![Oricha_Interior 13.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/814efdf9-6497-4092-a484-b5acd71ff878/Oricha_Interior+13.jpg)
![Oricha_Interior 09.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/9d054892-5df6-429a-a9fa-cff19d0ada8a/Oricha_Interior+09.jpg)
![Oricha_Interior 10.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/49c26e0b-cc97-4abb-8991-cd938603f1a0/Oricha_Interior+10.jpg)
![Oricha_Interior 11.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/30dcbf09-62bc-4459-a917-2f114fb07687/Oricha_Interior+11.jpg)
![Oricha_Interior 06.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/e3ad811f-6f70-48f2-aa4f-47f6707c98b6/Oricha_Interior+06.jpg)
![Oricha_Interior 04.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/0c74d0c7-5aaa-4304-9338-c0ab13ef3c7f/Oricha_Interior+04.jpg)
![Oricha_Interior 05.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/0c8d1c37-46f5-4665-a3d6-33f6c6f095ae/Oricha_Interior+05.jpg)
![Oricha_Interior 01.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/e4237572-c696-43f5-9bba-bc394b93a2b0/Oricha_Interior+01.jpg)
![Oricha_Exterior 02.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/8e94b470-1976-48c1-8b69-81a4992e6cf6/Oricha_Exterior+02.jpg)
![Oricha_Interior 15.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/d22a1e85-e4fb-4d27-8e92-411bae422730/Oricha_Interior+15.jpg)
![Oricha_Interior 07.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/5095b9cd-1205-4928-bd2d-c68dada80f44/Oricha_Interior+07.jpg)
![Oricha_Interior 16.jpg](https://images.squarespace-cdn.com/content/v1/6373518ffa37aa2006874b9b/48dd1f0d-ad2b-4fda-a763-e4c6730a272d/Oricha_Interior+16.jpg)