Understanding colour theory and complementary colours: How can we pick colours wisely when designing brands and interiors?
Opinion, Inspiration Chloe Marquand Opinion, Inspiration Chloe Marquand

Understanding colour theory and complementary colours: How can we pick colours wisely when designing brands and interiors?

Think about the colour red. What comes to mind? Perhaps feelings of anger or love, or perhaps items like lipstick or a stop sign.

Although these might not have been your precise feelings triggered by the colour red, it is likely you associated ‘red’ with some specific emotions. This is a universal human experience and it’s a powerful tool you can use and manipulate to enhance your work as a designer. Recognising that a selection of colours extends beyond individual preference, can help you enhance not only the usability of a brand or interior, but also in influencing consumers who interact with it.

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A visit to the National Portrait Gallery - “more presence, more reach and more relevance”. 
Opinion, Inspiration Chloe Marquand Opinion, Inspiration Chloe Marquand

A visit to the National Portrait Gallery - “more presence, more reach and more relevance”. 

After a three-year closure, the gallery unveiled it’s newly configured space and brand identity. Phoenix Wharf went to London to explore the changes. Edit, a brand studio based in Manchester were behind the intelligent re-design. For the logo, they pulled references from sketches created by the gallery’s first director in 1893. Working with typographer and illustrator Peter Horridge and type foundry Monotype, a new monogram, logotype, typeface and colour palette, all inspired by historic reference points, were created.

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Insider - The Importance of Spatial Design
Opinion Emma Carter Opinion Emma Carter

Insider - The Importance of Spatial Design

The effects of spatial design on your mood and behaviour are often talked about in the context of residential design but what about in public hospitality spaces? If our interiors have been proven to impact our feelings, behaviour, and physical wellbeing then it seems obvious that the function, layout, and adaptability of your restaurant can have a tremendous impact on the success of a business.

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Key Kidswear Trends
Opinion Josh Holder Opinion Josh Holder

Key Kidswear Trends

We highlight the key trends impacting how junior consumers will dress for the foreseeable future, including lucrative licensed product opportunities, the resurrection of ‘mini-me’, inspired inclusivity and active-lifestyle-led updates.

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Evolving the Beauty Flagship
Opinion Josh Holder Opinion Josh Holder

Evolving the Beauty Flagship

We spotlight leading strategic opportunities, including advanced diagnostics, mall and department stores’ mainstreaming of ‘tweakments’, ‘sensorialised’ experiences, the suburban beauty boom, eco-centric environments, and fame-fuelling hubs for aspiring influencers.

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