News
Embracing experiential design for future-looking hospitality venues
Phoenix Wharf's Creative Director, Emma Carter, gives her thoughts on why embracing experiential design will be important for hospitality venues.
Sensory Design in Focus: How Phoenix Wharf crafts inclusive commercial spaces
Phoenix Wharf's Creative Director, Chris Gwyther, gives his thoughts on sensory design for Design Insider.
Understanding colour theory and complementary colours: How can we pick colours wisely when designing brands and interiors?
Think about the colour red. What comes to mind? Perhaps feelings of anger or love, or perhaps items like lipstick or a stop sign.
Although these might not have been your precise feelings triggered by the colour red, it is likely you associated ‘red’ with some specific emotions. This is a universal human experience and it’s a powerful tool you can use and manipulate to enhance your work as a designer. Recognising that a selection of colours extends beyond individual preference, can help you enhance not only the usability of a brand or interior, but also in influencing consumers who interact with it.
Touch, Texture and Tactility: Clayworks
Are we losing touch with touch? Through the pandemic especially, we were desperately short on the textures, warmth, and imperfections that come from engaging with things in the tangible world — handcrafts, textiles, building materials, and each other.
A visit to the National Portrait Gallery - “more presence, more reach and more relevance”.
After a three-year closure, the gallery unveiled it’s newly configured space and brand identity. Phoenix Wharf went to London to explore the changes. Edit, a brand studio based in Manchester were behind the intelligent re-design. For the logo, they pulled references from sketches created by the gallery’s first director in 1893. Working with typographer and illustrator Peter Horridge and type foundry Monotype, a new monogram, logotype, typeface and colour palette, all inspired by historic reference points, were created.
Insider - The Importance of Spatial Design
The effects of spatial design on your mood and behaviour are often talked about in the context of residential design but what about in public hospitality spaces? If our interiors have been proven to impact our feelings, behaviour, and physical wellbeing then it seems obvious that the function, layout, and adaptability of your restaurant can have a tremendous impact on the success of a business.
Key Kidswear Trends
We highlight the key trends impacting how junior consumers will dress for the foreseeable future, including lucrative licensed product opportunities, the resurrection of ‘mini-me’, inspired inclusivity and active-lifestyle-led updates.
Evolving the Beauty Flagship
We spotlight leading strategic opportunities, including advanced diagnostics, mall and department stores’ mainstreaming of ‘tweakments’, ‘sensorialised’ experiences, the suburban beauty boom, eco-centric environments, and fame-fuelling hubs for aspiring influencers.
Giving flooring its creative priority with FX Magazine
FX Magazine invited our Founder & Creative Director, Chris Gwyther, to explain why flooring should be given the creative priority that its volumetric size in a project demands…
Restaurant Trends 2023
Some of the most exciting dining spaces around the world that utilise mesmerising colour, compelling design references and ethical construction.
Here are our top 5 ideas for the hospitality sector to help generate new revenue streams for 2023
Phoenix Wharf’s top 5 ideas for the hospitality sector to help generate new revenue streams for 2023
The role of tech in hospitality
Phoenix Wharf's Creative Director, Chris Gwyther, gives his thoughts on the role of tech in hospitality
#designernewtalent
designerati recently spoke with Tim Gautrey as part of their #designernewtalent series.
Fast Forward Part Five: Pet Shops
A 6-part series on creative future approaches to retail. Featured in A1 Retail Magazine.
Fast Fashion Is Out. Pre-Owned Fashion Is In.
Eco-conscious shoppers are paying more and more attention to sustainability these days.
Deloitte retail trends for 2021.
We believe great minds do think alike and below we share Phoenix Wharf’s thoughts around some of these trends, using our own examples.