Guest User 23/04/2024 Guest User 23/04/2024

Embracing experiential design for future-looking hospitality venues

Phoenix Wharf's Creative Director, Emma Carter, gives her thoughts on why embracing experiential design will be important for hospitality venues.

Guest User 09/04/2024 Guest User 09/04/2024

Sensory Design in Focus: How Phoenix Wharf crafts inclusive commercial spaces

Phoenix Wharf's Creative Director, Chris Gwyther, gives his thoughts on sensory design for Design Insider.

Chloe Marquand 13/12/2023 Chloe Marquand 13/12/2023

Understanding colour theory and complementary colours: How can we pick colours wisely when designing brands and interiors?

Think about the colour red. What comes to mind? Perhaps feelings of anger or love, or perhaps items like lipstick or a stop sign.

Although these might not have been your precise feelings triggered by the colour red, it is likely you associated ‘red’ with some specific emotions. This is a universal human experience and it’s a powerful tool you can use and manipulate to enhance your work as a designer. Recognising that a selection of colours extends beyond individual preference, can help you enhance not only the usability of a brand or interior, but also in influencing consumers who interact with it.

Guest User 25/09/2023 Guest User 25/09/2023

Touch, Texture and Tactility: Clayworks

Are we losing touch with touch? Through the pandemic especially, we were desperately short on the textures, warmth, and imperfections that come from engaging with things in the tangible world — handcrafts, textiles, building materials, and each other.

Chloe Marquand 11/09/2023 Chloe Marquand 11/09/2023

A visit to the National Portrait Gallery - “more presence, more reach and more relevance”.

After a three-year closure, the gallery unveiled it’s newly configured space and brand identity. Phoenix Wharf went to London to explore the changes. Edit, a brand studio based in Manchester were behind the intelligent re-design. For the logo, they pulled references from sketches created by the gallery’s first director in 1893. Working with typographer and illustrator Peter Horridge and type foundry Monotype, a new monogram, logotype, typeface and colour palette, all inspired by historic reference points, were created.

Emma Carter 08/08/2023 Emma Carter 08/08/2023

Insider - The Importance of Spatial Design

The effects of spatial design on your mood and behaviour are often talked about in the context of residential design but what about in public hospitality spaces? If our interiors have been proven to impact our feelings, behaviour, and physical wellbeing then it seems obvious that the function, layout, and adaptability of your restaurant can have a tremendous impact on the success of a business.

Guest User 03/08/2023 Guest User 03/08/2023

Key Kidswear Trends

We highlight the key trends impacting how junior consumers will dress for the foreseeable future, including lucrative licensed product opportunities, the resurrection of ‘mini-me’, inspired inclusivity and active-lifestyle-led updates.

Emma Carter 15/06/2023 Emma Carter 15/06/2023

5 Reasons to hire a graduate

Guest User 30/05/2023 Guest User 30/05/2023

Evolving the Beauty Flagship

We spotlight leading strategic opportunities, including advanced diagnostics, mall and department stores’ mainstreaming of ‘tweakments’, ‘sensorialised’ experiences, the suburban beauty boom, eco-centric environments, and fame-fuelling hubs for aspiring influencers.

Guest User 30/05/2023 Guest User 30/05/2023

Giving flooring its creative priority with FX Magazine

FX Magazine invited our Founder & Creative Director, Chris Gwyther, to explain why flooring should be given the creative priority that its volumetric size in a project demands…